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PRUDENTIAL SECURITIES, INC.


One New York Plaza, New York, New York
(March 24, 1997)

STOCK INDEXES:

Stocks and bonds finally came to terms last week with the idea that it is almost a done deal that the Federal Reserve will raise interest rates. As a result, stocks underwent a very significant internal deterioration process in which declining issues were almost double advancing issues for the first four days of the week. By week's end, the Dow lost 131 points and the NASDAQ was down 11% from its January high. The bond market seemed to come to terms with the inevitability of a rate increase by flattening the yield curve as long-term rates rose more slowly than short-term rates. The likelihood of higher interest rates kept markets volatile. The Dow had a range of more than 100 points on Monday and Tuesday, backing off only slightly to 80-point ranges the next two days and closing the week (during a triple-witching session) with a relatively calm span of only 60 points. Warren Buffet, the second richest person in the country, fired some rather heavy ammunition at the market early in the week, proclaiming in his Berkshire Hathaway annual report that the stock market's rally over the last two years has driven prices so high that investors are overpaying for virtually all stocks in an overheated market. Obviously, this did not sit too well as it came on the heels of similar jaw-boning by Fed Chairman Alan Greenspan. Despite a very late comeback by the Dow the day Buffet spoke, breadth numbers in the overall market were 2:1 in favor of losing stocks.
Economic numbers were consistent with those of the last several weeks, namely that they show the economy proceeding at a faster-than-expected pace, but with no real signs of inflationary pressures surfacing yet:


"The National Association of Home Builders market index hit 58 in March, up from 54 in February and the highest since July; it was a sign of continued strength in the housing sector.


"February housing starts rose 12.2%, which was the largest increase in three years.


"The Johnson-Redbook survey of weekly retail chain store sales
showed an increase Of 0.8%.


"The widely-anticipated Consumer Price Index for February showed an increase of 0.3% (slightly higher than market expectations), and a core rate increase (excluding food and energy) of 0.2%. "Real earnings for Americans rose 2.4% in February, which was the largest monthly increase in 15 years.


"The Philadelphia Fed Index of Business Activity for the mid-Atlantic region increased to 21.1 in March from 17.4 in February.


"Weekly jobless claims rose only 3,000 to 312,000.


"The January U.S. trade deficit swelled 21% to $12.71 billion, the highest level in nine years. Imports rose 2.2% while exports fell 0.6%. These figures are largely a function of the stronger dollar, and could cause first-quarter GDP to be revised downward. If there were any lingering doubts concerning a rise in interest rates when the Fed meets this week on Tuesday, Greenspan's testimony to the Joint Economic Committee of Congress should have put them to rest. He proclaimed that the Fed must be preemptive on inflation (translation: we will raise rates by 1/4 point before the inflation genie ever gets out of the bottle) because recent data has shown vigorous U.S. economic growth in early 1997. He also said that tight labor markets are likely to pressure prices upward because labor demand is strong. These remarks seemed to reinforce those made earlier in the week by San Francisco Federal Reserve Bank President Robert Parry, who stressed the need for the Fed to keep its credibility on inflation because current risks seem to tilt to the building of inflation pressures because the U.S. economy is doing surprisingly well.


Because the bond market accepted that rates would be rising, the yield on the 30-year long bond hit 7%, but backed off modestly to the 6.96% level. However, the flattening of the yield curve was the major change in the credit markets as short-term yields rose, even while the long bond was retreating from 7%. This occurred because the three- and six-month Treasury bill rates are directly affected by Fed policy. Indeed, by week's end the three-month T-bill was 5.25%, up from less than 5% just two weeks ago. Although these yield changes would appear to indicate that the credit markets have accepted the inevitability of a rate increase, it does not necessarily mean long yields have to increase when the Fed officially raises rates. That's because the long end of the market is concerned with the overall prospects of inflation and economic growth.


Despite the week's volatile downward action, the hope is that any rate increase is already discounted into current prices. In addition to the steady stream of one-day destruction in secondary stocks (which have been ongoing even as the major averages hit all-time highs), two market leaders"Phillip Morris and Eastman Kodak"succumbed to large one-day drawdowns, as well. The former fell 12 points in two days when the Liggett Group settled with attorney generals in 22 states to label all of its cigarette packages with a warning that smoking is addictive, in addition to stating its intention to settle the ongoing litigation that all tobacco companies face. Kodak dropped an astounding 10 points on Friday after the company made what was construed as a negative earnings pre-announcement. These huge losses by two prominent Dow members were certainly responsible for a good part of the weekly decline.


We anticipate that any downside market reaction should not be too adverse, and could ultimately be positive. We take this view because the internal market structure for most measures of stocks has been deteriorating for most of 1997, with the Dow Utility average, the NASDAQ and the Russell 2000 index of smaller stocks down for the year and the Mid-Cap index up only nominally. Indeed, the NASDAQ 100 index, which consists of the 100 largest non-financial stocks (primarily technology) was down as much as 15% from its January high last week, before a slight recovery at week's end. Although the generals and the troops have largely moved in opposite directions for most of the year, the large losses by Phillip Morris and Eastman Kodak last week indicate that even the generals are not immune to setbacks. IBM, another general, has fallen over 35 points from its high as well.


Despite the recent weakness, we still believe that stocks can maintain current levels and possibly move irregularly higher this year, particularly if the Fed does not become irrationally exuberant in raising rates. The S&P 500 index is trading at a price/earnings multiple of 17 times this year's projected earnings. and this ratio could only come into question if interest rates rise consistently for the rest of the year. Earnings grew about 11% in the fourth quarter of 1996 and are projected to rise as much as 14% in 1997. Our bull put spreads with the March S&P options expired worthless in our favor, and we will buy a lower April put this week to maintain the short April 650 put on a spread. If the market can sustain itself at current or higher levels. We will recommend additional similar strategies but with higher strike prices. However, if the market enters a more sustained decline, we will recommend a strategy of selling the highest calls, in the 870-880 area, along with selling puts in the mid-600 area.
Don Selkin

Consensus National Futures and Financial On Line Index
Financial Index

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